What changed, and why.

Today

The home page arrives as a 69,380 byte JavaScript shell. Strip out the script and style tags and 34 characters remain, all of them the words in the browser tab. Not the address, not the hours, not one price.

In the concept

The shop name, the address, the hours, all four counters, every item and every price are written into the document that gets delivered. Nothing waits on JavaScript to exist.

Today

The home page has zero h1 elements. It has 12 headings, and the first in the document is Shopping Cart. The shop's own name appears once as a heading, at the very bottom above the footer.

In the concept

One h1 that names the bakery and the town, then headings in order down the page: the four counters, the conchas, the seasonal board, the drinks, lunch, and the address.

Today

Of the 37 images on the home page, 2 fail to load every time: the Mango Matcha Frappe and the "El Mango No" Agua Fresca. Both were checked three times on a fully loaded page.

In the concept

The concept loads 25 images and all 25 arrive. Anything without a photograph is written as a name and a price rather than an empty frame.

Today

The document has no meta description, so Google writes the snippet itself. It carries og:title, og:site_name, og:url and og:type, and no og:image, so the link lands bare in a text message or an Instagram bio.

In the concept

A written description for the search result and a photograph attached to every share, so a link to the bakery arrives looking like the bakery.

Today

The page contains zero structured data blocks. Nothing in the document tells a machine the business type, the address, the phone number or the opening hours.

In the concept

A Bakery record with the street address, the phone number, the cuisines and all six open days written in, so the hours can show up in the search result itself.

Today

The largest block of writing on the home page is the custom cake announcement dated 29 March 2025. It sits mid-page over a full width photograph, roughly 17 months old, longer than everything written about the pastries put together.

In the concept

What is on the board this week sits near the top, with prices. The concept never says custom cakes are being taken, because the shop's own notice says they are not.

Today

The sitemap lists 172 pages. Among them, in August 2026, are a 2025 Thanksgiving mini concha box, a Mother's Day 2024 vintage cake and a Father's Day 2025 special. Each is a live page Google is pointed at.

In the concept

Seasonal items live in one section that clears when the season does, so the search index follows the board instead of trailing two years behind it.

Today

The viewport tag carries maximum-scale=1, which switches off pinch to zoom. The body text is set at 16 pixels. Anyone who needs the menu larger cannot make it larger.

In the concept

No zoom lock, and the body text starts at 19 pixels. The menu is readable at arm's length and it still zooms for anyone who wants more.